Saturday, August 2, 2008

Innovate on Behalf of the Customer

Product Management is not a new concept, so I spend some time reading up on what others have to say on the topic. As my father often quotes his favorite fortune cookie, "Learn from experience, preferably other people's."

There's a blog on being a good product manager that covers various topics in a no-nonsense way.

Recently, I have been reaching out to customers and talking to them about their experiences with our product, and looking for ways we can improve. The strategy I've been taking is outlined very well in one of Jeff Lash's articles.

Essentially, product features, enhancements and innovations need to be rooted in customer needs, but not a direct implementation of their desires. A product manager has to consider the impact on: development; other customers; and future direction.

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